Cocktails using fortified wines

 

 

The Hip Sip Range of fortifed wines has been designed to reinvigorate the fortified category with younger wine consumers. With packaging designed by a St Kilda tattoo artist, Hip Sip is changing the perception that fortified wines are for the older generation. 

 

 

Recently launching with a Tawny, Hip Sip was created for the 23-35 year old consumer bracket to bring attention to and educate a new generation of wine drinkers on the different ways that fortified wines can be enjoyed. Two more fortified products, a Muscat and a Muscadelle will soon be released under the Hip Sip brand. 

 

 

To read Winsor Dobbins' article in full, click here

To purchase Hip Sip from our website, click here